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Since 2012

Introduction

Crafting brand systems and templates with a unique vision — making complex information clear and scalable.

  • Brand Systems
  • Self-Serve Design Systems
  • Visual Identity
  • Cross-Channel Campaign Design
  • Product Marketing Design
  • Design-to-Code Web Production

Petra specializes in scalable brand systems and templates that empower non-designers. From investor decks to video templates and cross-channel campaigns, the focus is on clarity, consistency, and operational efficiency.

Working with clients across finance, tech, and other in-house agencies I build repeatable systems that reduce production time and strengthen brand alignment.

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Approach

Method of making better result

Problem discovery

  • Usability Studies
  • User Interviews
  • Stakeholder Interviews
  • Competitive Research
  • Insights Report
  • User Journey

Design system ready

  • Thinking Workshops
  • Sitemaps
  • Concepts
  • Designs
  • Prototypes
  • Usability Studies

Design implementation

  • Design
  • Use Cases
  • User Flows
  • Various User Types
  • Annotations
  • Interactions
Behind Studiotra

I’m Petra — Designing Systems, Not Just Assets

Brand Design Lead, Creative Director, and Front-End Builder based in Toronto

I design brand systems that scale. From investor decks to marketing toolkits, cross-channel campaigns, and video templates, I create frameworks that empower teams — not just designers — to produce polished, consistent work quickly. My focus is on clarity, repeatability, and operational impact, turning complex information into structured, reusable design systems that actually work for real teams.

Over the past 11+ years, I've worked across startups, enterprise clients, and everything in between, building visual systems, modular templates, and workflows that simplify production and maintain brand consistency. I thrive on projects that challenge me to think beyond individual assets, designing systems that make teams faster, smarter, and more effective.

Work History

Experience that scales & empowers teams.

Lead Designer, Studiotra
Toronto, CA
  • End-to-end design strategy for clients ranging from startups to global enterprise.May 2021 – Present
Content Committee Member, BCMA
Toronto, CA
  • Logo refresh, weekly video content, newsletter design.Mar 2020 – Feb 2022
Graphic Designer, Rouge Media
Toronto, CA
  • Full company rebrand. Sales templates, marketing collateral.Feb 2019 – Feb 2021
Senior Graphic Designer, Paran Tours
Toronto, CA
  • Marketing material templatization, digital + large-format print.Mar 2018 – Dec 2018
Graphic Designer, Vision Inside Inc.
Seoul, KOR
  • Primary brand identity redesign. Scalable subsidiary brand systems.Oct 2012 – Jan 2017
Certifications

Continuous learning and professional development.

Google
  • UX Design2025
California Institute of the Arts
  • Visual Elements of UI Design2025
Awards & Recognitions

Industry recognition for design excellence.

Editorial Design
  • International Design Trend Award2016
Illustration
  • International Design Trend Award2016
Advertising Design
  • Korea Society of Design Trend2013
Digital Painting
  • Society of Korea Illusart2013
Illustration
  • Korea Society of Design Trend2013

My Stack

Behind every brand identity, product screen, and design system is a set of tools I've spent years mastering. Whether I'm building a scalable visual language, prototyping a digital product, or producing final assets for print and web, this is the software that brings it all to life.

Figma

Illustrator

Photoshop

InDesign

After Effects

Premiere Pro

HTML5

CSS3

Webflow

PowerPoint

Notion

Lottie

WordPress

HubSpot

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