Overview

Led creative direction for a campaign designed to communicate Amazon Ads' value in an engaging, accessible way, balancing product complexity with brand storytelling across multiple touchpoints.

Problem

Amazon Ads products are complex and difficult to communicate clearly.

Needed to engage both technical and non-technical audiences.

Required a cohesive campaign across multiple channels and formats.

Approach

• Defined creative direction and visual system for the campaign across digital, motion, and physical experiences
• Developed a concept-driven narrative framework to simplify product messaging
• Ensured alignment across stakeholders, balancing brand expression, product clarity, and scalability
• Led cross-functional collaboration across design, motion, and production teams

Solution

Built a distinct visual identity system adaptable across formats.

Created engaging motion and digital assets to increase clarity and memorability.

Delivered a cohesive multi-channel campaign across experiential and digital touchpoints.

Impact

Delivered a unified campaign across multiple formats and audience touchpoints.

Improved clarity of complex product messaging through structured storytelling.

Enabled scalable rollout across channels and regions.