Overview

TD offers a wide range of financial education resources designed to help individuals build confidence in managing money across different life stages and backgrounds.

This project focused on transforming fragmented educational content into a cohesive, scalable system that improves accessibility, clarity, and engagement across multiple audience segments.

Problem

Financial literacy content was fragmented across platforms.

Messaging lacked consistency across audiences (students, newcomers, investors).

Internal teams needed a way to scale content production efficiently.

Approach

Defined a modular content system to support multiple financial literacy topics and audience types.

Established a clear visual hierarchy and storytelling framework to simplify complex financial concepts.

Developed scalable templates and reusable components to enable rapid content production across teams.

Partnered with stakeholders to align educational goals with brand and compliance requirements.

Solution

• Created a flexible design system adaptable across educational articles, campaigns, and digital learning content.
• Built component-based layouts to maintain consistency while supporting varied topics.
• Designed clear, accessible visual language to reduce cognitive load for users unfamiliar with financial concepts.